Wang Donglin scholars founder Nankai students

Wang Donglin scholars founder Nankai students




Beijing Scholar Digital Technology Co., Ltd., founder and chairman Wang Donglin

Wang Donglin fresh age of 15 were recommended for admission to the Department of Computer Science, Nankai University, 19-year-old began to engage in IT research and development of cutting-edge technology, is the pioneer of digital document technology, has been dubbed the Zhongguancun "four kings" of the "Chinese digital technology Wang. "

In 1995, Wang Donglin independent digital paper technology developed than similar foreign technology is only two years behind, and to scholars founded the company in 1996. The hardships experienced business from scratch, the scholar, the company relies on advanced technology in the field of e-government and the success of digital libraries is being extended to more areas of application, by "Fortune" magazine as China's most noteworthy companies in the future one.

In addition to technology and business and achieve great success, the Wang Donglin also very enthusiastic about public welfare. Scholar, founded in 1999 dedicated to no economic research center, but there is great social value of basic scientific research, organized in 1997 "IT Salon" is the key industry of the informal exchange of IT activities, ten years on end to support Chun academic The "Campus" magazine, and adhere to each reviewer in person. During the 2003 SARS outbreak, China's Wang Donglin organized dozens of the industry's biggest names given IT initiative, called on all IT people to join to the struggle against SARS.

"Let the message out of paper binding, leading the society into the digital age", which is both a scholar's slogan, is the professional ideals Wang Donglin.

Wang Donglin the national e-government standards for members of the general group of experts. He has received outstanding private technology entrepreneur in China, the first young entrepreneurs in Beijing, Zhongguancun ten outstanding entrepreneurs, information technology pioneer in Beijing, "Light of Science" the honorary title of Outstanding Entrepreneur.

Wang Donglin never think of self-employment, but the development of products to do their own due to market acceptance comes naturally to establish the company.

Reporter Liu Renhui

In Beijing from a not very eyes in the office, had just been "Fortune" as one of the most noteworthy scholar, founder, chairman Wang Donglin small office seem a bit unusual. Bookcase no books, newspapers and the table has not seen the paper trail, only associated with the modern office is the table for a desktop, a laptop computer.

"Our business focus is to use digital technology to replace paper applications." He said, "that is set up with digital technology platform, the application of traditional paper-based e-." Office layout just reflects this idea.

Occasionally venture

Scholar's 2003 revenues of nearly 100 million yuan in 2004, Wang Donglin determined to reach 1 billion, but today the existence and the identity of their own business, still made him feel a bit surprised.

"I have not thought of business, it's not like some of those yes Chuang Ye Xian Gong Si find to do next," he said, "I was in the Zuo Zi Ji products developed O'clock Youyushoudao market's Jie Naer comes naturally established itself in the. "

The summer of 1989, Wang Donglin computer science from Nankai University, after graduation, went to Beijing Zhongguancun in programming and soon joined the Great Wall Group, a subsidiary of software development. In 1993, he resigned to become a freelance, day by programming a living.

In 1994, Wang Donglin developed an electronic document delivery system software, I did not expect the country's banking system, popular, and he is still in this area for their software development capability pride, "In China, I am afraid that is the previous Name it. " In consideration of national government departments have the same hope that the paper documents into electronic files, set up in 1996 Wang Donglin scholars companies, business direction is digital information.

After several years of hard work, in April 2001, while the student was eventually the company's electronic document system, the State Council designated as the national government agencies to carry out paperless document transmission of standard products, all at once for the scholar to bring more than 10,000 users. At present, the scholar of the system has been occupied more than 90% market share.

Specialization and Diversification

Although including electronic documents, including e-business now accounts for more than half of the revenue the company, but Wang Donglin view, scholars reflect the company's core competencies in digital paper technology, which features a computer simulation of paper capacity, electronic Official business only a specific application of this technology. He said: "We want to develop expertise around this diverse market."

In this line of thought under the guidance of scholars started after 2000 Digital Library, "Digital library is a huge number of information industry of opportunity." Scholars through the "Home of the Digital Library scholar solution", "scholar 21dmedia digital publishing solutions," and other technologies to help put books into electronic books, and then operating these e-books. So far, more than 500 publishers nationwide with more than 300 have been signed on as partners.

As the consumer market has not yet started, so far no scholar digital library public services. "But we are ready to open to the public next month eBook business." Wang Donglin said.

However, he also understands that the internet now has a number of diverse electronic library, and many no charge, "Dan Women have a very large content resources, and Ge Fa's Qudao remain Shishigengxin is the Internet's Mianfeiziyuan unmatched . "

Although Wang Donglin that business activity is constant innovation. Business in 2004 scholars from the two product lines will expand to eight product lines, but a scholar, "only do things their own good." Wang Donglin had refused to develop a value of 10 million yuan in the office automation project, due to "do one thing if the company's future and long-term development of little help, the value is significantly impaired."

Peeping Founder Software

Having been "inadvertently pioneering" Wang Donglin, the business process is often little sense of accomplishment who have had the seemingly strong peer-to appreciate the balance of power changes to the. "Not long ago, when attending a show, I do not come to the Founder of the booth, thought it went a scholar of the booth, the direction of Founder of the product market is almost entirely copied from us." He believes that Founder has now become a follower, "in digital paper this new industry, if not we lead the way, the software early death of the Founder. "

But this feeling and very different than when just business. A few months later established in the scholar, Wang Donglin riding the bus with the recruitment of staff to the Zhongguancun play. When you see the Founder's Building, the staff sighed, and when our companies are so impressive enough.

"I was feeling is high in the clouds Founder is elusive." Wang Donglin said, "then we are developing products compatible with the Founder to with Founder Founder similar but cheaper than a selling point."

However, different from the past, today's scholars. "I do not dare say I would like to acquire Founder of software," Wang Donglin the attempts of some low-key, but the competition could not conceal the upper hand gesture, "Founder of our profits over the profits of the software." Founder Electronics and scholars associated with the company's business strong, Founder electronic publishing industry, the majority of customers are scholars of potential customers.

Although Wang Donglin confident the company's future development, "but because of our previous dealings with clients are government agencies or the library and information institutions, not the face of the mass market, brand communication path is limited, so brand recognition is not high." Recent years, as a scholar is prepared to e-government, digital libraries expand the market when the public felt the brand limitations issue.

In addition, as a private entrepreneur, Wang Donglin think outside the system still suffered many injustices business. "For example, the National Library in the development of digital libraries, will cost taxpayers Ji Geyi without bidding money with us in the same competition. But they ultimately did not impact on the market." He expressed frustration "We simply can not start from bank loans, can only rely on their own accumulation came step by step." By 2003, business 7 years Wang Donglin only got the first venture capital 16 million yuan.

Ten cutting-edge business, "torture"

"Financial Times": free financing if you start a business, you need at least how much? Where will vote?

Wang Donglin: high-tech investment will be certainly in the software market, do what I do now, this one, after all, I am familiar with this technology. How much money in the end, it depends on the market. For example I had very few competitors in business when the market, by selling their products almost no start-up capital I survive. But today the situation is entirely different market, the threshold increases, and inputs also high.

"Financial Times": How old is ready to leave in shopping malls?

Wang Donglin: 35-year-old had planned to quit before, but now seems impossible. However, I will gradually reduce the management of its work, the strategies put in more.

"Financial Times": If you are a policy decision makers, you will formulate any policy to support your industry?

Wang Donglin: first of all, I hope the Government for the growth of entrepreneurial businesses soil, creating a level playing field, rather than just take care of Star Enterprise, do not care about the seed business. Of course the Government to foster entrepreneurial firms are not only covered in the Zhongguancun high office, but in the loans, financing and so on for a number of seed companies to provide real convenience.

Secondly, I hope the Government will take measures to protect copyrighted software, even if not completely stop this behavior, also must be licensed software. But now some government departments to use pirated software.

"Financial Times": the golden age of entrepreneurship in your heart is how old?

Wang Donglin: 25 years old to 30 years. We do this line, 30 years old and is very old, when I was a 26-year-old business.

"Financial Times": If one day your bankruptcy, you get nothing, you will do?

Wang Donglin: to venture also will no longer depend on reality. But I do not feel about bankruptcy, at least I have the opportunity to large companies to serve as Chief Information Officer (CIO) or the like, even if it can live.

"Financial Times": now give you a well-known to his assistant manager you are, you will choose?

Wang Donglin: I think their strategy since there is some talent, so I hope to find an implementation of the ability of people to help me. Of course, the people of modern business management have a deep understanding, very familiar with the Chinese market.

"Financial Times": the need for many years to become the industry first?

Wang Donglin: In China, we have an industry first. I am concerned about is the position in the world, such as 10 years of what can become a world leader.

"Financial Times": you venture into this industry who have any suggestions?

Wang Donglin: First of all, to understand where their competence, focus on the competitiveness of the investment would be equivalent to have to rely on in the market; Second, select market have market capacity; 鍐嶆, the threshold should be chosen profession Yi Ding, otherwise lead to disorderly competition and price war; Finally, we must remain innovative, but to the premise of the daily operation of the community. For example, we are now the value of digital paper technology is able to seamlessly with the paper, because people have been accustomed to using paper.






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